Close Video

Print in a Digital World

The relationship between brands and consumers has changed dramatically. Consumers engage with your brand wherever, whenever and however they want. In this connected world you have to be a strong storyteller and understand how to merge marketing, content and technology in bold and exciting ways.

Historically, two innovations have transformed the way we communicate. The first is the Gutenberg Press, the second is the Internet. Today we are in the midst of the next communication revolution, where borders no longer exist between print and digital. The possibilities are nothing short of extraordinary.

Brands are creating immersive experiences, bringing together the tactile nature of print and the technological wonders of digital. Innovative print techniques are turning ads into art with craftsmanship, creativity and design. And ink is no longer simple droplets on a page. It makes music, lights up the night and can even be a snack. Print in a digital world connects on an emotive level in ways that weren’t possible before.

We have scoured the globe to bring potent examples that will inspire you to find your own marketing nirvana. Enjoy the ride: things are about to get interesting.

Creating Immersive Experiences

From smartphones to desktops and tablets to wearables, we cannot escape real-time digital experiences. Real disruption goes beyond swipes and taps. It comes from creating a wider sensory and immersive experience.

View Cases Collapse Cases

Creating Immersive Experiences

From smartphones to desktops and tablets to wearables, we cannot escape real-time digital experiences. Real disruption goes beyond swipes and taps. It comes from creating a wider sensory and immersive experience.

BRIDGING THE GAP.

The emergence of new channels and technologies are creating new opportunities for marketers. Virtual reality and augmented reality are bridging the gap between print and digital like never before. Downloadable apps can be easily introduced to individual campaigns, while more sophisticated brands are integrating these technologies into their own mobile platforms.

SEQUENCE MATTERS.

More and more twists and turns are being added to the consumer journey. To avoid getting lost, it’s imperative marketers understand how consumers are moving simultaneously between devices. This is key for developing an effective communication strategy across multiple touchpoints. Changes in both frequency and sequence can have a huge impact on how consumers interact with your brand.

EXCITING THE SENSES.

From smartphones to desktops, tablets to wearables, we live in a world full of real-time digital experiences. To make a real impact, content has to live beyond swipes and taps. It has to make a deeper sensory connection.

Art Not Ads

The beauty of print is that you can reach out and touch it, and now you can even eat it. It’s about more than paper and ink. Print advertising is a fine art, bringing together craftsmanship, design and storytelling in a way that engages and inspires.

View Cases Collapse Cases

Art Not Ads

The beauty of print is that you can reach out and touch it, and now you can even eat it. It’s about more than paper and ink. Print advertising is a fine art, bringing together craftsmanship, design and storytelling in a way that engages and inspires.

RENAISSANCE OF CREATIVITY.

Brands that excel at storytelling are likely to grab consumer attention regardless of channel. Telling a story takes more than just words. It’s about making a connection on a personal level. That’s where the power of print comes in, you can hold it, smell it, and yes, even eat it. Print amplifies your digital content, helping you connect on a deeper level.

RISE OF HUMAN BRANDS.

Now customers are looking for brands to take real, meaningful and even painful actions to make their lives, and the world we share, a better place to live. Creating a connection takes more than the right price point, brands need to be accountable global citizens.

MAKE YOURSELF USEFUL.

Now print advertising can go further than the recycling bin. Sure, it delivers a brand message but once that has been received, what happens next? Whether it transforms into a much needed cup of coffee, grows into a tree or acts as a nutritional supplement, print has the ability to work harder and leave a lasting impression.

More Than Ink on the Page

We can’t think of ink and paper in the same way anymore. It floats. It saves the environment. It works well in the digital world. And most importantly, it creates deep connections with consumers. Today, print is anything but traditional.

View Cases Collapse Cases

More Than Ink on the Page

We can’t think of ink and paper in the same way anymore. It floats. It saves the environment. It works well in the digital world. And most importantly, it creates deep connections with consumers. Today, print is anything but traditional.

BREAK WITH TRADITION.

Thinking of print as ‘traditional’ is an old way of thinking. Ink is innovative. Consumers can camp at night, safely ride a bike and paint the next 3D masterpiece thanks to a printed piece. These are the types of interactions that are meaningful to consumers.

CHANGING THE WORLD.

From the environment and architecture, to retail and marketing, 3D printing has the ability to completely transform the way we think, create, interact and consume products. In marketing, we can use this technology to tell better, more relevant stories.

BRING IT TO LIFE.

Ink is no longer simple droplets on a page. Conductive Inks have the ability to bring anything it touches to life. While still in its infancy, many vendors are beginning to work on lowering costs to make this technology more accessible.

About

St. Joseph Communications is spearheading transformational change by redefining the ways in which organizations connect with their customers. Our omnichannel marketing approach lets us build solutions and ecosystems anchored by people, technology and insight that intuitively merge all data and visual assets to create multichannel publishing solutions for all mediums. This gives marketers the opportunity to be more efficient at creating and grouping content while focusing on strategy and analytics. Through these solutions we can deliver the widest array of interconnected solutions across our Content, Media and Print groups. By redefining how brands develop experiences, we build sales, boost loyalty and create evangelists across all communications channels and technologies.

We transform the way brands engage with people.