2018 Print in a Digital World
We are in an information revolution, powered by the intersection of two of the most powerful knowledge transfer mechanisms of our time – the Gutenberg Press and the Internet. The period in which we now live is unique, and we benefit from the mixing and mingling of print and digital. In our constant pursuit of clicks, likes, subs, and retweets, successful Marketers look past solely digital content and develop fully-integrated campaigns to create an engaging, full-sensory experience for consumers.
As Brands continue to create cross-channel experiences, bringing together the tactile, sensory nature of print with the real-time technological wonders of digital, the gap between both channels becomes greatly reduced. Innovative print techniques are turning ads into art with craftsmanship, creativity and design. And ink is no longer simple droplets on a page. It makes music, it monitors our health and enables us to make the world a better, more caring place.
We have scoured the globe to highlight examples that will inspire you to find your own marketing nirvana. Enjoy the ride, things are about to get interesting.